Creating attractive, usable and structurally clean web sites.

Jargon Watch: Frolleague

Frolleague n. A work colleague friended on a social networking site and thus granted access to personal information, from blog entries to stag party pics, that may be perceived as less than professional—or even (if the frolleague happens to be a frupervisor) grounds for dismissal.
—Jonathon Keats jargon@wired.com

The goal with products is to give people a great story to tell, so they can tell two friends, and they tell two friends, and so on. Being new is a great advantage on this front. Would you go tell a friend about Pepsi? No, because they’ve been around too long. That’s the advantage of being David in the David and Goliath story.
—Mark Hughes, author of “Buzzmarketing”